To master keyword research in this constantly changing world of SEO is essential for success. Either it be for bloggers, content marketers, or SEO professionals, selecting the appropriate keywords is crucial to achieve a high ranking on Google and stand out from the competition.
Today, I will provide a comprehensive list of the best keyword research tools in 2024, so let’s begin!
Why Keyword Research Tools?
Before we dive into the tools themselves, let’s address the elephant in the room: what is the importance of keyword research and why should we invest time and possibly money in keyword research tools? The answer is simple. The right tools can help you:
- Identify what your target audience is searching for
- Find keyword opportunities your competitors are missing
- Optimise your content to rank higher in search engines
- Understand keyword trends to future-proof your content
Let’s now delve into the 21 Best Keyword Research Tools in 2024:
1. SEMrush
SEMrush stands out as an all-in-one digital marketing suite that provides extensive tools for keyword research, SEO audits, competitor analysis, and PPC optimisation. It’s designed to offer deep insights into the strategies of competitors, trends in the market, and opportunities for improving online visibility and marketing effectiveness.
2. Ahrefs Keywords Explorer
Ahrefs is renowned for its robust backlink analysis and keyword research tools, offering detailed insights into your website’s performance and uncovering opportunities for growth. It helps in identifying profitable keywords, analysing competitors’ SEO strategies, and tracking your ranking progress, making it indispensable for SEO professionals aiming to dominate search engine results.
3. KeywordTool.io
Praised for generating a vast number of keyword suggestions and offering unique features like analysing competitors to generate keyword ideas based on their site’s content.
4. Google Search Console
Google Search Console is a valuable tool for conducting keyword research. The GSC is unmatched in helping you discover Opportunity Keywords that you can optimise and rank for. If you know how to efficiently use GSC, you are probably doing SEO the right way.
5. Moz Keyword Explorer
Known for finding “lateral” keyword ideas with features like “Organic CTR” and “Priority,” which help estimate the potential traffic from a keyword.
6. WordStream’s Free Keyword Tool
Offers keyword recommendations, including specific long-tail keywords, with data sourced from Google and Bing, making it useful for SEO or PPC strategies.
7. Keyword Revealer
Keyword Revealer offers tools for finding easy-to-rank keywords and includes features for keyword research, site and backlink analysis, and rank tracking to enhance SEO efforts. Overall it’s a good versatile too to use in your keyword strategy.
8. Mangools KWFinder
A user-friendly tool that stands out for its intuitive interface and automatic display of “Keyword Difficulty” score, aiding in quick decision-making for SEO campaigns.
9. SpyFu
SpyFu is a competitor analysis tool that reveals competitors’ SEO and PPC strategies, helping users to refine their own digital marketing efforts.
10. Keywords Everywhere
Keywords Everywhere is a browser add-on for Chrome and Firefox that provides search volume, CPC, and competition data on multiple websites. It’s designed to streamline keyword research by displaying valuable data directly in your search results, making the process much easier.
11. Ubersuggest
Offers in-depth information on specific keywords, including search volume trends, average backlinks required for ranking, and content suggestions.
12. Long Tail Pro
13. Majestic
An all-in-one SEO tool ideal for tracking site health, though it lacks a free trial and the keyword research tool is not available in the free plan.
14. Answer The Public
It provides comprehensive free keyword research, generating questions, prepositions, and comparisons based on the seed keyword. It can be a good source if you are trying to find some low difficulty question keywords.
15. Google Keyword Planner
Data from Google Keyword Planner is highly reliable. However, utilising it for SEO may present some challenges due to its primary focus on Google Ads.
16. GrowthBar
Best for marketers and bloggers in a hurry, offering features like content outline generation with AI, accurate ranking difficulty, and long-tail keyword suggestions.
17. QuestionDB
Delivers a list of related questions that people ask online, with a focus on sourcing, making it valuable for gathering content topics.
18. Soovle
Ideal for brainstorming new keywords, showing the most popular search questions from different search engines without providing search volume or competition data.
19. Serpstat
Offers features like keyword research, search analytics, and on-page audit, targeting digital marketers with its comprehensive toolset.
20. SE Ranking
Designed to assist with keyword research, site audits, and backlink audits, offering an easy-to-use platform with various features for SEO professionals.
21. SECockpit
SECockpit is a sophisticated SEO tool designed for thorough keyword research and project management, with a focus on search volume, competition analysis, and niche value optimisation.
Using these Keyword Research Tools Effectively
To fully maximise keyword research, combining the use of keyword research tools with manual techniques is essential for achieving SEO success. Utilising these tools to gather essential data on search volume and competition, while also incorporating manual techniques such as analysing search engine results pages (SERPs) for user intent, can provide more comprehensive insights.
This dual approach is fundamental in developing a strategic keyword research strategy. The aim is to match keywords with your content’s purpose and your audience’s needs to drive specific traffic and boost your online presence.
In Wrapping Up: Best Keyword Research Tools in 2024
These tools provide a wide range of features, including question-oriented keyword discovery and visualisation tools, as well as AI-powered research and content optimisation platforms. With your specific SEO goals, budget, and preferences in mind, using a combination of these tools can greatly improve your keyword research and content strategy.
Let me know in the comments which tool you prefer the most among this list of the best Keyword Research Tools in 2024.
Note: This is not a sponsored list and my team have used most of the tools mentioned on this list before mentioning them.